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Eliminate your monthly website and inventory data fees while filling the lot with in-market buyers!
Our new Convergent Media Sales Event system casts a wide net across radio, tv, direct mail, online classified sites, mobile web and social media channels. On a daily basis we'll divert dozens of local & regional in-market car buyers to your phone lines or dealership showroom.
It's time to hyper-activate your sales month with a Convergent Media Sales Event!
Gone are the direct mail "gimmicks" and prize giveaways! Chroma Cars' all inclusive, pay for performance convergent Media Sales Events offers a simple value proposition; SAVE AD BUDGET & SELL MORE VEHICLES THIS MONTH by creating an irresistible customer-centric on-air & online vehicle research sales environment!
OUR SALES EVENT FOCUS: 4-P approach to Convergent Media Sales Events— People, Promotion, Processes, Policing. First, WE analyze all aspects of your current traditional & digital media buys with an eye toward efficiency & promotional optimization. WE design, purchase and track a convergent & social media plan GUARANTEED to interconnect your radio, tv & internet promotional messages while hyper-activating your inventory's online appeal. YOU sell more vehicles THIS MONTH (no charge for the additional business we'll drive through your parts & service departments for oil changes, tire rotations etc.)
WHAT WE PROVIDE: We'll create a simultaneous on the lot and mirrored (opt-in) interactive mobile/web sales event. Our on-site sales event facilitators will set appointments & convert mobile, web & lot traffic using Chroma Cars vehicle research and customer profile tracking tools. We assign an expert staff of media buyers, graphic designers and content managers to your sales event. It is their passion to focus your event ad dollars and messaging on the most effective convergent & social media venues. Your offer and response strategies will BLOW AWAY the competition (with daily online content creation before, during & after the sales event). Your Convergent Sales Event management team includes pre/post sales appointment setters and well-screened, highly competent “Site Sales” facilitators & managers. WE do all of this FREE of web domain, software, hosting & Data Feed charges (YOU can eliminate hundred or thousands of dollars from your Monthly fixed Ops budget).
How can we afford this? As your partner, we profit as our systems generate results. We focus on the delivery of extremely compelling vehicle offers & merchandising to in-market car buyers and service customers. Using a combination of proven in-store & mobile device tracking systems we hold ourselves AND your advertisers to the same "sell to survive" standard traditionally set for automotive dealer sales and management staff. If a media outlet fails to generate sufficient “Go Code” response it is dropped from next month’s media plan.
We understand that our All Inclusive, Pay For Performance approach to Automotive website, social media & sales event marketing may be unsettling for competitors. Coming from the dealership world, we just love a good, competitive sales foot race!
Automotive dealers enrolled in Chroma Cars’ monthly Convergent Media Sales Event Program pay NO MONTHLY WEBSITE HOSTING OR DATA DISTRIBUTION FEES! Instead they pay per conversion (as we convert shoppers to actual inbound or on the lot sales opportunities). And if we don't produce? You don't pay for your website or our sales event-related production services.
Ready to eliminate overhead and get back to sales months like the late 90's? Call Mike Frazer at 561-307-8849.
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