Friday, May 9th, 2008
Beyond VIN Explosions! What You Tell Them Will Sell Them...

Chroma Cars is the only Vin Decoding, Window Sticker & Vehicle Inventory Imaging Service to offer a custom vehicle comment creation library that blends your dealership's unique personality into every vehicle attribute! Our unique software technology let's you use a pre-loaded library or build a library of "custom" descriptions for every feature exploded by our industry-leading VIN decoder. With the click of a mouse, your inventory is re-imaged with unique (rotating) custom descriptions and photo enhancements then instantly uploaded to your website, AutoTrader.com, Cars.com, Vehix.com or any third party classified listing service you designate.

What's wrong with leaving the VIN explosion under your online photos? Put yourself in the consumers' shoes; a laundry list of features does nothing to elicite emotional attachment to your vehicle listings. Emotional attachment is what helps consumers decide which vehicle to click and which dealership to call. Describing each vehicle feature as a benefit to the consumer helps a shopper picture him or herself behind the wheel and that is where the sales process begins. Our Single Click Comment Library saves hundreds of man hours by allowing you or your internet sales manager to set rules for the features and unique selling points of each vehicle make and model.

New or Used inventory: You can use our built-in library (with 5-10 professionally designed descriptions per equipment Item) or create your own library of custom selling points that dynamically wrap-around the VIN-exploded features and appear as complete, connected sentences in the decription fields offered by your website provider, AutoTrader.com, Cars.com, Vehix, etc.

You decide which vehicle features appear first on AutoTrader.com, Cars.com, etc. You can even set seperate headlines and taglines for different segments of your vehicle inventory; all seemlessly fused to create one complete and compelling story which our software instantly uploads to the vehicle description field adjacent to the vehicle photos on your dealer website, Cars.com, AutoTrader.com or any 3rd party you designate. ChromaCars.com's Custom Comment Generator is guaranteed to get your vehicle more clicks than a competitor who lets a VIN laundry list do the talking!

So what's so different?...

Once uploaded through your ChromaCars.com account, your individual vehicle histories (one owner, non-smoker, fresh off-lease vehicle etc) will be instantly enhanced with that vehicles' unique story and value proposition! When it comes to classified vehicle comments What the ChromaCars.com software tells them IS what will sell them!