Common Questions (and Answers)
What makes you different from other full service companies? We commit to a dealer a specific day of the week. And here is the novel part… We show up.
What can you do to help our Internet sales? Not only can we help to get your inventory ready for the Internet, but also help put systems and processes in place to maximize your exposure and help progress each lead down through the sales funnel.
What do you know about 3rd party merchandising? Unlike local Ad Agencies who focus on the purchase, placement and production of traditional local media (radio, TV & Print) your local ChromaCars Consultant is an expert in digital re-merchandising. We have a unique and critical perspective on 3rd party vertical classified vendors like Autotrader.com, Cars.com, eBay and Craig's List. We work with independent dealers, single point and group-owned franchise stores offering an unbiased assesment of the exposure solution that's right for your inventory mix. We'll place your dealership in the best 3rd party solutions packages with a re-merchandising strategy guaranteed to optimize your digital advertising presence on those sites.
How did you build your business? We built it by working with dealers as partners NOT just vendors. Service beyond expectation is our cornerstone. We design and build 100% of the web-based applications you'll use. As a result our interface is more robust, more flexible and more reliable than solutions offered by Value Added Software resellers. We are constantly updating our applications based on dealers’ suggestions and 3rd party vendor input. We'll take your ideas and software improvement suggestions, streamline them and quickly put it in play.
Do I have to sign a contract and will I have to pay for new features? No contracts, not even on our web solutions. We have a simple philosophy… If we aren’t doing our job, fire us. With new features, if they are part of an existing eBait application, there is no charge for system updates. Some of our stand alone applications like the mobile application will include an upgrade fee.
Is the Internet for everyone? Yes!!! Customers are on the Internet. It’s the most cost-effective and trackable place a dealer can spend their limited advertising dollars. From Buy Here/Pay Here to highline, high volume franchise dealers the internet is where automotive consumers spend their time before, during and after their purchase.
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