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Machined & Human Merchandising That Matters™

Car Dealer Websites

Having a modern and mobile-friendly and user-friendly website is important. Chroma Cars understands this and is able to provide you with a website that works with Google and Bing's Algorithms. We provide user-friendly websites that help drive traffic where you want it to go resulting in more leads. We make it easy for you by keeping your website up-to-date and optimized for the next big Google update so you are never left behind.

Inventory Management

We have some of the most powerful automotive digital inventory management and re-marketing tools in the cloud. It is able to decode VIN to trim level, increase brand & sales event awareness, increases time on site & lead conversion, and enhance sales promotions & lead source tracking. Plus our customer friendly integration makes it easy to implement other services. All of this makes it easier to keep your inventory up-to-date and correct.

CarCaster

CarCaster by Chroma Cars make it easy for you and your company to create effective Inventory Based text and display. Our system will update, launch, and deactivate the ads for you. Once it is configured, CarCaster will do all of the work to keep your Ad Campaigns updated. We also make it easy and simply to post your inventory on Craigslist, just set the filters and go.

Radar Local Directory Optimization

Sometimes your information is outdated or incorrect on many Local Directories. Radar lets you scan and see how well your business is represented online. Chroma Cars is able to scan numerous local directories, find out what information is wrong or missing, and optimize the information. This makes it much easier for your customers to find your location or get in touch with you.

Max Allowance

Max Allowance is our mobile-friendly system that helps private sellers connect with your dealer by phone or text. Our exclusive mobile phone app encourages private sellers to talk to you about their vehicle's unique selling proposition. We are able to target only published private seller listings that match the vehicles you need for your used car dealer inventory. You will be able to buy better cars at a better price while converting private sellers into potential customers.

SEO Campaign Management

Search Engine Optimization (SEO) works to keep your dealership at the top of Google and Bing search engines. We are able to track keywords and help you find keywords that will increase visibility for your website via blogging or one of our other SEO packages. We also understand the algorithms that Google and Bing use and are able to use this to your advantage. See how proper SEO can make a difference for your dealership.