What are Dealer QR codes?
QR Codes come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media (in our case your individual vehicle window stickers) and link it to a mobile landing page on a customers cell phone or Ipad. You will see QR Codes in a magazine advertisement, on a billboard, web page or even on a t-shirt. Once saved in a consumer's mobile device, the QR Code provides detailed information about your dealership, incentives or service specials. Customers can even search for nearby locations or sister stores.
How does the mobile device read the code?
The consumer's mobile device will require an installed QR code reader. A majority of new Smart Phones are coming with the reader already installed. If a device doesn’t have an installed QR code reader a consumer can easily download one from any number of free online sources.
Will your customers use them?
While the trend is just catching on in the U.S. those QR-savvy shoppers who do visit your lot or service lounge will certainly appreciate your tech knowledge. Those who don’t will be inquisitive which may open the door for conversation and a potential sale. Customers who use QR codes may be more receptive to your web, Twitter, Facebook, MySpace, YouTube messaging etc.
How could you use a QR code?
Your Dealership, no matter how small or large, can use QR codes in a number of ways. You might auto generate one next to every product on your web site (containing all the product details, the number to call and the URL link to a landing page). In this application customers can take their favorite vehicle listings with them and share easily with friends on their mobile device(s). A QR Code on individual vehicle window stickers makes it easy for a "lot shopper" to add your dealership's after hours sales person to their contacts or find and reference a specific vehicle at a later date.
Consider adding QR Codes to any print advertising, flyers, posters, invites, TV ads etc containing:
• Product details
• Trade-In Offer details
• Manufacturer Offer details
• Store Contact details
• Event details
• Competition details
• A Service Special or Coupon
• Twitter, Facebook, MySpace IDs
• A link to your YouTube video
If you're ready totake your window sticker and mobile dealer merchandising to the next level call a Chroma Cars Inventory Merchandising Consultant today at 1-800-501-0598