Dealer Inventory Merchandising

Merchandising Your Inventory Efficiently

Dealer Inventory Merchandising STILL Matters

Detailed accurate information is what consumers crave. It’s no different when it comes to the inventory on your lot. Merchandising matters and your first impression is the information that is provided via your website. The Chroma Cars Inventory manager is a robust merchandising engine designed to detail each vehicle’s unique selling proposition.

Direct integration with the nation's largest vehicle trim & model code database allows us to accurately decode any vehicle. Autocheck, Carfax & CarStory API integrations provide shoppers with critical transparency & confidence. A flexible pricing system allows franchise and independent dealers virtually unlimited options to showcase price discounts, rebates and incentives.

Chroma Cars unrivaled, automated comment GENie provides shoppers & search engines with key information each can use to determine market value. Advanced filtering and vehicle options sorting insures each vehicle’s value proposition is easy for consumers to locate & understand. Mobile marketers will see higher SRP to VDP conversions courtesy of our dynamic Image overlays and “first-photo corner clings” that call out special selling features.

Let Our Software Do The Heavy Lifting

Chroma Cars inventory merchandising engine makes quick work of high quality new, used & certified vehicle merchandising. Integratable with any DMS, smart phone (even a scan-n-shoot rugged camera) Chroma Cars inventory explosion has no equal. Through 10 years and over ten million vehicle vin explosions our inventory explosion engine is the most finely tuned merchandising automation machine on the market. Automatically apply factory rebates to adjust your published price. Outfit any new, used or certified vehicle with automated photo overlays and/or DMS-extracted safety & maintenance upgrades.

Advanced Filtering

Detailed inventory reports instantly identify vehicles missing photos or other critical information including seller’s notes, color, trim, engine, transmission, mileage and more. Sort your inventory into virtually any view you can imagine!

Expert Automotive Inventory Merchandising Teams

With over 20 years experience helping dealers merchandise their inventory, consider Chroma Cars your vehicle value storytelling team. We actively monitor and make recommendations to every client’s inventory merchandising opportunities and misses. Are all your vehicles pointing properly? Are overlay graphics optimized? Are some vehicles slacking on proper picture counts? Are you filling every available video slot on your website or your 3rd party classified portals? We are here to help answer your merchandising questions.

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