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800-501-0592

Car Dealer Websites

Responsive Web Designs for Automotive Dealers

Your dealership website is your virtual showroom, parts & service counter PERIOD! Can your current AND prospective customers easily find what they are searching for? Does your current dealer website position your dealership as: The ultimate source for the vehicles you sell and local dealer website resource for affordable, knowledgeable & trustworthy dealer service, parts & accessories?

Depending on your dealer franchise, in-market vehicle website shoppers are within weeks or days of: Turning in and replacing a lease OR Searching for a new or used vehicle to purchase through bank or dealer financing. In either case, all are shopping for Great Deals, Great Service, AND a Great Dealership Star Rating. For finance customers, you are also competing to win each online shopper’s heart and mind through your dealership’s used vehicle trade-in process & offer policies.

As the automotive industry's best website design company Chroma Cars websites combine over 20 years of automotive advertising & merchandising experience with real-time user behavioral & dealer website heat mapping. We leave nothing to chance and believe in ONE correct car dealer website design & content construct; the one that speaks most effectively & efficiently to your current and prospective dealer customers. The automotive website we will evolve in button & feature placement & content as your dealership’s website shoppers teach us their preferred path to appointments and purchases. At Chroma Cars trendy web design takes a backseat to delightful, user-friendly navigation. Our exclusive value-building, detailed inventory search results and vehicle display pages easily convert dealer website traffic into showroom, service or parts department visits. Benefits of a Chroma Cars Auto Dealership Website:

  • Responsive web design with a dedicated mobile first interface (for a better consumer experience).
  • Integrated consumer reviews module, so web shoppers are consistently exposed to the positive reviews left by your previous & current website customers.
  • A detailed SRP search tool that starts with the most popular website search patterns (make, model, mileage, color, cab style, drive-train & price) but can easily evolve based on monthly user heat mapping.
  • True organic search where customers can search quickly by any keyword
  • A customization-friendly model line up on your homepage. Whether you are a franchise car dealer or an independent car dealer we customize your website’s front line to showcase the cars, trucks, SUVs, crossovers or vans that represent your heaviest monthly vehicle sales volume.
  • Proven menu layout - From years of data, tracking millions of website visitors we’ve learned the menu layouts that move shoppers through a website and into your dealership.
  • Customizable content - Our team of in-house professional automotive writers can fill your website pages with keyword and customer-centric content consumers will read and through which low funnel shoppers will react & transact .
  • Available blogging services - hyper-local content is king and our team of community content writers will help you win organic results for long-tail web search terms that turn into showroom, service & parts counter traffic .
  • SEO - From the day we launch, your website includes a higher level of search engine optimization than the best known car dealer web providers in the car dealer SEO industry.
  • Featured vehicles - Showcase specific vehicles on your website homepage carousel and in your specials menu
  • SRP - our SRP is designed to answer every automotive website visitors most common questions to strengthen their impulse to click into your vehicle display pages.
  • VDP - our vehicle display page has an industry exclusive “clicks over scrolls” sticky header that provides a distraction-free website shopping experience and keeps each vehicle’s year, make, model mileage and price in full view at all times.
  • Price ladder - From OEM-mandated to dealer inspired vehicle pricing structures the Chroma Cars price ladder comes ready to replicate. Why fight restrictive website code when Chroma Cars can build your preferred website pricing structure your way?
  • Our best car dealer websites fully integrate with ANY 3rd party chat, trade-in value, credit application provider etc.
  • We are fully integrated with Google Analytics, Adwords, Bing/Yahoo & Facebook/Instagram
  • Real time connection to Chroma Cars Inventory manager, updates appear instantly
  • Dealer & data driven continuous automotive website design & delivery. Whether the data suggests it or our dealers ask for it, if it helps sell more cars or activate more service appointments we add it to the code.
  • Streamlined easy to use & mobile friendly for every generation of web surfer from millennials to the elderly.
  • Proven to convert visitors into showroom visitors, service advisor appointments and parts counter customers.

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