OEM & Tier 2 PPC Campaign Management

SEM Automotive PPC & Re-marketing Campaign Management

Let's reintroduce profit to your automotive ad agency PPC program and services. You'll introduce leading edge dynamic PPC inventory textual, display & video advertising solutions backed by a Google certified technology partner. We off automotive ad agencies a full service PPC campaign management solution and/or an automated SAS vehicle inventory PPC marketing & re-targeting suite. We can custom outfit and dedicate a team to suit you ad agency and dealership client's unique PPC management needs. Your goal is our goal, to sell more vehicles, service offerings, parts & accessories at a lower cost for higher dealer and automotive ad agency profit!


With the assistance of our revolutionary product, PPC Carcaster™, we can work together with you to create the full spectrum of PPC Display Ads on Google's Ad Network. PPC Carcaster™ creates all 7 accepted formats of PPC display ads and then casts a net over targeted customers based on keyword and CPC (Cost per Click) research. ChromaCars employs a staff of well-qualified graphic design artists who work side by side with our SEM Account Managers to insure maximum ROI, Quality Score & conversion. With Chroma Cars PPC Carcaster™, PPC Ad conversions and effective PPC ad design are never compromised.


We have mastered the art of re-targeting your dealer's inventory, services, parts & accessories to shoppers who previously visited your website. Let's say your dealership has a specific vehicle you'd like to feature. We'll call it "Car X." Let's say 500 unique visitors have viewed the VDP (Vehicle Display Page) for "Car X." If any of those 500 unique visitors continue browsing (any multitude of websites) supported by the Google Ad Network or Youtube, there's a high probability we can put "Car X" right in front of that shopper multiple times (until the campaign is over or "Car X" is sold). We can even create video campaigns for Youtube Pre-Roll, which means we can effectively have a video of "Car X" play in front of only visitors who previously viewed "Car X" on a visit to your website.


Following an in-depth analysis of your primary & surrounding local search market we'll setup the most effective campaign for your dealership. Whether you're focused on individual vehicle display pages or would like to cast a bigger net (for terms like "used cars in Orlando"), we'll set your dealership on the right PPC path. A path to retaining more local market customers while showering new prospects with awareness of your dealership's inventory & unique selling proposition for higher monthly sales.


Chroma Cars can manage every aspect of your dealership's PPC account. From keyword research, to setting up campaigns, setting budgets, precisely monitoring bids, to advanced hand-crafted reporting, you'll spend more time counting money and less time frustrated by thge hours required to (properly) manage car dealership PPC campaigns. Your designated Chroma Cars Insertion Team of PPC and SEO professionals stay current (with the ever evolving PPC & SEO market) and take time to learn the intricacies of your dealership as we optimize your performance on the Google AdWords & Google Analytics platforms.

Quality Score

Quality Score is a metric Google uses to determine how "valued and trusted" your website and brand are. Google uses that number to determine the price you pay (per click) for campaigns running in Google Adwords. The higher your Quality Score, the less you pay per click. At Chroma Cars we focus a lot of attention on Quality Score so you see higher ROI month over month.

When paired with a Chroma Cars custom dealer website (based on leading edge SEO framework), our SEM staff is able to optimally manage your dealership's Quality Score by pairing every campaign with a hyper-relevant, custom landing page. The Chroma Cars wesbite content management system dynamically generates hundreds of high quality, hyper local landing pages for every vehicle year, make & model in your Adwords campaign. This example of Automated & Human Merchandising That Matters™ simultaneously elevates your PPC AND SEO results at a lower cost than you'll pay with our competitors.

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